Privacy Policy
1. Introduction
The Vera Math website (the "Site") is owned by The Vera Math, which is the data controller of your personal data. We have adopted this Privacy Policy to explain how we process information collected by the Site and the reasons why we collect certain personal data about you. We undertake to guarantee its confidentiality and security.
2. Personal Information We Collect
When you visit The Vera Math, we automatically collect certain information about your device, including your web browser, IP address, time zone, and installed cookies. We refer to this as "Device Information."
Additionally, if you choose to contact us via email, we may collect the personal data you provide (such as your Name, Surname, or Email address).
3. Cookie Policy
Our Site uses "Cookies" to enhance your experience and help our calculators function accurately. Cookies are small data files stored on your device that allow us to recognize your browser and remember certain information.
Essential Cookies: These are necessary for the technical operation of the Site and the delivery of calculator results.
Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and see how they move around our Site. This helps us improve the way The Vera Math works—for example, by ensuring users find the tools they need easily.
Preference Cookies: These are used to recognize you when you return to our Site so we can personalize our content for you.
You can choose to disable cookies through your individual browser settings; however, please note that some features of our calculators may not function correctly without them.
4. Third-Party Advertising & the Google DoubleClick Cookie
Google AdSense: We use Google AdSense to serve ads on our Site. Google, as a third-party vendor, uses cookies to serve ads on The Vera Math.
The DART Cookie: Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Site or other sites on the Internet.
Opt-Out: You may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting Google Ads Settings.
Third-Party Vendors: Other third-party ad networks may also use cookies, web beacons, and similar technologies to measure the effectiveness of their ads. We do not have access to or control over these cookies used by third-party advertisers.
The Vera Math and Google operate as independent controllers of personal data. Google uses this data to deliver and improve its advertising products, as described in Google’s Privacy & Terms.
5. Data Processing & Calculator Privacy
Our top priority is your privacy. We process only minimal user data—only what is absolutely necessary to maintain the website and provide calculator results.
Calculator Inputs: The specific numbers you enter into the "Life Ledger" (spending habits) or "Fit Logic" (body measurements) are used in real-time to generate your results. We do not store or aggregate these specific personal inputs on our servers.
Anonymized Statistics: Information collected automatically is used only to identify potential cases of abuse and establish statistical information regarding website usage.
6. Data Sourcing & Methodology
To provide accurate results, our calculators rely on data from reputable third-party sources. We do not control these external databases, but we use them as our baseline for:
Grocery & Consumer Staples: National average price data from the U.S. Bureau of Labor Statistics (BLS) Consumer Price Index and USDA reports.
Energy Costs: Weekly retail averages from the U.S. Energy Information Administration (EIA).
Fit & Sizing Logic: Standard industry sizing charts and anatomical averages.
7. Your Rights
A) Depending on your location (specifically if you are a resident of the European Union or California), you have the following rights related to your personal data:
The right to be informed and the right of access.
The right to rectification (correction) or erasure (deletion).
The right to restrict or object to processing.
The right to data portability. If you would like to exercise these rights, please contact us via hello@theveramath.com.
B) US State Privacy Rights: Residents of certain US states, including CA, VA, CO, CT, UT, IN, KY, and RI, have the right to opt-out of the 'sale' or 'sharing' of personal information for targeted advertising. You can exercise this right by clicking the 'Your Privacy Choices' or 'Do Not Sell or Share My Personal Information' link in our footer.
8. Links to Other Websites
Our website contains links to other websites (such as our data sources or embedded tools). We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy statements of each website you visit.
9. Information Security
We secure the information you provide in a controlled, secure environment, protected from unauthorized access. However, no data transmission over the Internet can be 100% guaranteed.
10. Legal Disclosure
We will disclose any information we collect if required by law, such as to comply with a subpoena or to protect our legal rights and safety.
11. Contact Information
If you wish to contact us concerning any matter relating to individual rights or this Privacy Policy, you may send an email to hello@theveramath.com.
